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Bayside City



Community, Business and Visitor City Information

Australian Advertising Codes and Regulations

When you publish content through Articles, Ads or Events into Bayside City and within our Australian Town and City Websites we ask that you do so responsibly and take all Australian Law and Trade Practices Act into consideration and please follow the relevant Australian Industry Body Best Practice Guidelines. Below we have assembled some information and links for your consideration.

Honest advertising practices are not just good for business, they are required by the law. The Australian Consumer Law contains rules that businesses must follow when advertising and selling products and services Source: ACCC:
ACCC Advertising and promoting your business

The Australian Trade Practices Act
Is a "must understand" if you are selling goods or services in Australia

Information Below is mostly from the Advertising Council of Australia.
Who seem to regularly assemble some of the best general information on Australian Advertising Regulations and Guidelines (Link Below)

Competion and Consumer Act 2010
The Competition and Consumer Act 2010 (CCA) is the central piece of legislation relevant to Australian advertising, and covers the relationships between suppliers, wholesalers, retailers and customers. Its purpose is to promote fair trading and competition, and provide protections to customers. (Download Fact Sheet)

AANA Code of Ethics
The AANA Code of Ethics is the cornerstone of the advertising self-regulatory system, and is supported by advertisers, media agencies, creative agencies and media owners across Australia. It applies to any medium as per its definition. The Code is supplemented by a number of product-specific codes, and is underpinned by an independent complaints handling system administered by Ad Standards.

Ad Standards & The Community Panel
Ad Standards administers the AANA’s national system of self-regulation, and manages the complaints resolution process. Ad Standards functions as the secretariat for the AdStandards Community Panel and the AdStandards Industry Jury – two independent bodies established to determine consumer and competitor complaints against the AANA Codes.


Advertising to Children
Advertising Tobacco

Can I advertise Tobacco in Australia?
Simply in Australia it is illegal to publish or broadcast messages that encourage people to start or continue smoking.
See Australian Government Department of Health Tobacco Advertising Ban

Environmental Claims
Food and Beverages
Healthcare and Therepeutic Goods

In Australia the Therapeutic Goods Administration (TGA) is the responsible body
TGA Complying with advertising requirements

Wagering & Gambling Advertising
Digital & Social
Influencer Marketing
Data & Privacy
Trademarks & Copyright

Much of the above is Source and thanks to: The Advertising Council Australia

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